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Research papers

Peripheral communication

In 1996 to 1997, detailed interviews were conducted involving seven groups of highs school and university students, enabling identification of numerous common characteristics regarding the respondents’ interaction with people and goods. The most...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Miyuki Miyagi, Fumie Tanaka
August 1, 2000
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Citation

Miyagi and Tanaka (2000a, August 01). Peripheral communication . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/peripheral-communication-


Research papers

Advertising creative strategies in Asia

This paper gives an overview of consumers' evaluation of TV advertising expression in China and Thailand, and identifies the route and mechanisms which form their appreciation and attitude towards advertising. A number of denominators to increase the...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Fumie Tanaka, Mariko Yasue
Company: Dentsu Macromill Insight
June 15, 1998
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Citation

Tanaka and Yasue (1998a, June 15). Advertising creative strategies in Asia . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-creative-strategies-in-asia-